Anatoly Sobolev
Managing Partner
With a background in business and digital, we bring systems thinking and practical tools to the nonprofit sector

You’ll gain a strategic perspective, reliable support, and hands‑on experience from dozens of projects

Instead of burnout and frustration—clarity, stability, partnership, and practical expertise
experience
Strategist, executive, and hands‑on practitioner
with 15 years in digital marketing, over 10 years
in C‑level roles, and 5+ years in the non‑profit sector.

Built a top‑10 performance marketing agency
in Russia—a certified Google and Yandex Partner.
Served as COO at leading regional agencies.

Since the start of the war, fully focused on work
in the non‑profit sector:

— Founded Volunteers Tbilisi
— Co-founded UnionTac and LifeLine.ge
— Served as Media & Digital Director
at Free Russia Foundation
— Advised dozens of NGOs, including The Ark,
Nasiliu.net, Tooba, and more
MBA, Price Waterhouse Coopers Academy, 2021

Strategic Change Management, Kellogg School
of Management, 2021
Change Management, Google, 2018

Financial Planning and Services, International Management Institute, 2016
Business Administration for Agencies, Google, 2015

State and municipal administration,
North‑West Academy of Public Administration, 2010
Information Techcnology in business, SUAI, 2008
Proven practical
results
with NGOs of various formats, sizes, countries, sectors,
each with its own goals,
challenges, and context
THE ARK
free russia foundation
lifeline.ge
reforum help
первый отдел
volunteers tbilisi
uniontac
tooba
nasiliu.net
the insider
and others
5 years of supporting those
who change the world
— Humanitarian projects
— Volunteer initiatives
— Fund aggregators
— Human rights organizations
— Media outlets
— Direct aid funds
— Online services
— Animal welfare
— Think Tanks
— Launching foundations from scratch
— Operational management and organizational growth
— Fundraising
— Reputation management
— Organizational structure & business process design
— Change implementation
— Organizational consulting
— Executive coaching
— One‑time workshops and training sessions
— Strategic consultations
Foundation size:
from 10 to 300 team members

Budgets:
from $50,000 to $10,000,000

Formats:
from traditional offices to fully remote teams across 10+ countries

Geography:
Russia, USA, EU, Ukraine, Georgia
Anastasia
Fatova
Tooba, COO
review
Anatoly' s organizational leadership—is your anchor in the toughest situations. We went through several severe crises, and each time, thanks to his focus and systematic approach, we came out stronger.

Over the course of four years, we went through many cycles together—from building funder communication systems to transitioning toward systematic change management and operations amid rapid growth.

Anatoly' s broad expertise and rare combination of management skills, experience, and perspective—paired with strong technical grounding, result-oriented mindset, and attention to detail—were always a steady support, helping us navigate every transformation.

A true partner in both meaning and action. I recommend him to anyone looking not just for results, but for long-term resilience.
Egor Kuroptev
EK Centre, Director & Chief Strategist
review
Anatoly is an efficient and demanding manager who knows how to clearly organize team and project work, delivering results on time and with maximum quality.

Our collaboration included various formats—from workshops, where Anatoly effortlessly engaged the audience in deep interactive work on meaning-making, ideation, and planning, to joint philanthropic initiatives.

In these projects, he built robust media and crowdfunding campaigns—always aiming for specific, measurable results.

Anatoly works equally well on specific tasks and on organization-wide development.
Contact us
get support and the knowledge you need,
grow and expand your impact
get in touch