Based on a compact media team, we built a cross‑functional system,involving >100 people from 20 countries, adapted for full‑remote work, servicing the foundation’s offices and projects globally.

We relaunched the foundation’s communications: from a facelift of its projects and a communication strategy to managing information flows. We restructured the digital infrastructure—from databases and digital asset storage architecture to media monitoring and management systems.

We launched new projects: FRF Think Tank, Reforum Help, and more. We held the “Washington Dialogue,” Yashin’s tour, rallies in Berlin, dozens of accelerators, and hundreds of events.

Achieved >100,000,000 media reach and tens of thousands of event participants.

Nasiliu.Net is the largest project supporting victims of domestic violence.

We helped Nasiliu.Net build a systematic crowdfunding approach, with a focus on forming a base of recurring donors with accounts outside Russia.

We developed added value propositions, approaches to creative work, campaign standards, landing pages, media workflows, technical infrastructure, and launched campaigns.

As a result—we grew the recurring donor base, hit financial targets, and laid a foundation for future development.

The Ark is the largest project supporting anti‑war Russians.

We helped The Ark build systemic crowdfunding in the third year of the war, when almost all new anti‑war projects had shut down or were on the verge of closing due to audience fatigue with the war and organizational problems.

We managed to launch a new crowdfunding structure, build a base of recurring donors, and expand it further over the year, achieving financial targets with an ROI of >400%.

Life Line Georgia is a foundation supporting people living along the occupation line in Georgia.

We built a new foundation concept from scratch, structured logistics, operational management, and set up crowdfunding.

In the first year alone, we delivered >10 tons of humanitarian aid, including medicines and children’s goods, and resolved a number of individual cases, helping people in need every day.

UNIONTAC is a foundation providing first‑aid kits to medics, evacuation teams, volunteers, and military personnel on the frontlines.

We built the foundation’s concept from scratch, its organizational structure, logistics chains, and fundraising.

Over 1.5 years, we delivered >800 first‑aid kits to volunteers, medics, and teams. A strong team, >50 volunteers, reliable logistics, procurement, and production.

Everything runs like clockwork.

Volunteers Tbilisi is a volunteer movement helping Ukrainian refugees with information, food, medicine, medical assistance, and housing in Tbilisi.

Starting with 10 volunteers and a humanitarian aid point in a hotel yard in April 2022, in 1.5 years we turned VT into a sustainable foundation.

>300 volunteers, a strong organizational structure, digitized business processes, diversified income streams, etc.

>40,000 refugees received aid, with total assistance exceeding 2,000,000 USD.

Distributed >220 tons of aid, >5,000 refugees received help each month, >1,000 received housing, more than 100 individual cases resolved—from surgery costs to evacuations, >150 people a day came to the social canteen.

Tooba is a mobile app, one of the largest donation aggregators in the post‑Soviet region.

Since 2021 we’ve come a long way together—built organizational structure and marketing, launched the foundation department, introduced educational practices.

In 2023 alone, we raised over 800,000,000 rubles for 120 foundations.

My role is that of an external advisor—providing expertise, experience, and clear vision during scaling and development, working directly with the COO.

The Coalition Against Propaganda is a network of activists and bloggers who reveal the truth about war and dictatorship every day, uniting 18 media projects in 15 regions of Russia, with a reach of >10,000,000 per month.

Coalition members needed new approaches and a shared strategy for the upcoming year, accounting for a changing information landscape.

We held a two‑day offsite strategic session. Together we analyzed target audience segments using persona development methodology. We explored their fears, anxieties, doubts, psychotypes, context, dreams, and desires.

Based on personas, we formulated added value propositions and key campaign messages.

Reforum Help is a unified service providing free psychological and legal support to pro‑democracy activists in exile.

Our task was to consolidate the assistance already offered through the FRF and Reforum Space programs into a single service.

We developed the project concept and communication framework—including visual identity and content‑strategy, streamlined business processes, built databases and specialist interfaces, implemented reporting dashboards, and launched the working platform in just one and a half months.

EK Strategic Communications Center—is a nexus of information, policy, and resilience in Eurasia and beyond.

We provide expertise in strategic communications, analyze and shape key narratives, and support vulnerable societies.

We develop and scale the project, media presence, and partnerships.

I wholeheartedly recommend Anatoly Sobolev for the position of Director of Communications in any commercial or non‑profit organization—to lead and manage both internal and external strategic communications.

He is a highly reliable professional with deep knowledge and experience. Anatoly possesses an exceptional ability to design and implement communication strategies, oversee public relations efforts, and ensure consistent organizational positioning. His unique, integrated approach to communications and public engagement proved extremely valuable to my organization.

I was also deeply impressed by his ability to assemble and lead an outstanding team of professionals to achieve the best possible results—even under the extremely challenging conditions our organization faced during his tenure as Director of Communications.

Anatoly is an effective and demanding manager who knows how to clearly structure the work of teams and projects—consistently delivering results on time and at the highest level of quality.

Our collaboration spanned a variety of formats—from workshops, where Anatoly effortlessly captured the audience’s attention and engaged participants in deep, interactive work on shaping meaning, ideas, and actionable plans—to joint charitable initiatives.

In all of these projects, he built resilient media and crowdfunding campaigns, always focused on concrete, measurable outcomes.

Anatoly excels both at handling specific tasks and at advancing the broader development of organizations.

Anatoly’s skills and expertise proved invaluable during one of the most difficult periods of our work—when our organization’s very survival was at stake.

The way we at Nasiliu.net continue our work today—both in scale and approach—would not have been possible without his professional support and guidance.

We are moving forward, and new challenges will come—but now we know that overcoming them is within our reach.

Anatoly’s leadership is a pillar of strength in the most difficult situations. We went through several severe crises—and each time, thanks to his focus and systematic approach, we came out stronger.

Over the course of four years, we went through many cycles together—from building structured relationships with donors to transitioning toward system‑level change management and operations during a period of rapid growth.

Anatoly’s broad expertise and rare combination of management skills, strategic thinking, hands‑on technical know‑how, result orientation, and attention to detail have consistently been a source of support through every transformation.

A true partner—in meaning and in action. I recommend him to anyone who seeks not just results, but long‑term resilience.

Working with Anatoly is exceptionally comfortable—he clearly outlines the plan at the initial stage and discusses both available and required resources for project implementation.

The Ark received a complete set of necessary tools: technical infrastructure, creative assets, positioning, and internal training for a team member to continue the work independently.

The Ark’s fundraising performance increased fivefold within six months of working with Anatoly—and for me, as the head of the organization, that is the clearest measure of the effectiveness of our collaboration.

I want to express my deepest gratitude to Anatoly for everything we accomplished together.

We came to him with a request: to help raise funds for people living along the occupation line and to help organize the work. In just two months, everything was set up, launched, and running.

Anatoly became deeply involved in the project—and turned into a trusted friend for years to come.

People began receiving the vital assistance they so desperately needed. Thank you!

The editorial team of The Insider collaborated with Anatoly in February 2025. He analyzed the channel’s statistical data and helped shape its future development strategy.

Anatoly proved himself to be a true professional—deeply knowledgeable in the field and attentive to the client’s needs.

As a result of his analysis, we implemented his recommendations into the channel’s operations.

Meeting Anatoly was the best thing that happened to our team. It was absolutely incredible! He saved us a ton of time and money, immediately identifying what works and what doesn’t—where to focus and what not to waste time on.

Anatoly brought such a depth of industry expertise that the entire session was pure essence—just facts, just the core. If you have a business background, no explanation is needed. Just run and book a session.

If you don’t have business experience but work with NGOs—believe me, even a single consultation with Tolia can change everything.

And by the way—Anatoly isn’t just about practice. He also clears your head. Mindsets, thinking, focus—all top‑notch. We’re still deeply impressed, but most importantly—we walked away with a concrete plan and a completely new mindset.

We worked with Tolia on three different projects, and every time it was a joy—above all because of how systematically he sets up the work and the kind of results we achieve in the end.

A structured approach, immense experience and knowledge, guaranteed outcomes—and most importantly, genuine care and a strong sense of shared responsibility for what we’re doing.